Watchlists

A watchlist is a saved comparison set: one of your products paired with one or more competitor products. Biasque then tracks every search where any of those products appeared, how often each one was selected, and which queries drove the activity.

You can create up to 5 watchlists per account — one per SKU you care about, or grouped by product line. Each is scoped to your account.

1. Sign in and open Dashboard.
2. Click New watchlist and give it a name (for example, "Hand-poured candles").
3. Set your own product. This must be a product that has already appeared in chat-search results — picking it from the list anchors the comparison.
4. Add one or more competitor products. These can come from previous searches or any product Biasque has observed.

Once at least one own product and one competitor are set, the watchlist starts producing data on the dashboard.

For each watchlist, the dashboard surfaces:

• Side-by-side product cardsfor you and each competitor, with hit counts, selection rates, and a live price pulled from the merchant's MCP endpoint (when available).
• Top queries that triggered appearances — for your product and per-competitor — so you can see which search intents you compete on.
• Trend chart of appearances vs. selections over time, so you can spot whether changes to titles, pricing, or descriptions are moving the needle.
• Category baseline — the average selection rate for the category, so you know whether your number is good in absolute terms or only relative to a single competitor.

• Start with 2–3 competitors per watchlist. More is fine, but the trend chart gets noisy past 5.
• Group by intent, not by brand.A watchlist for "gift candles" should hold products that compete on that intent — not every candle the brand sells.
• Look at appearances before selections. If your product never appears, the issue is discoverability (title, description, category), not the buy decision.

Every watchlist can be queried from your own systems through the Monitor API. Use it to pipe the data into BI tools, Slack alerts, or a custom reporting workflow.